{"id":57148,"date":"2023-01-19T13:44:48","date_gmt":"2023-01-19T13:44:48","guid":{"rendered":"https:\/\/www.naturando.it\/?p=57148"},"modified":"2023-01-19T13:44:48","modified_gmt":"2023-01-19T13:44:48","slug":"new-section-social-content-downloadable-posts-ready-for-you","status":"publish","type":"post","link":"https:\/\/www.naturando.it\/en\/new-section-social-content-downloadable-posts-ready-for-you\/","title":{"rendered":"New section &#8220;Social Content&#8221;: downloadable posts ready for you"},"content":{"rendered":"<p>Would you like to have ready-made <strong>social media posts <\/strong>for Naturando products? Starting today in our <a href=\"https:\/\/www.naturando.it\/en\/social-content\/\" target=\"_blank\" rel=\"noopener\"><strong><u>reserved area<\/u><\/strong><\/a>, a new \u201c<a href=\"https:\/\/www.naturando.it\/en\/social-content\/\" target=\"_blank\" rel=\"noopener\"><strong><u>Social\u00a0 Content<\/u><\/strong><\/a>\u201d section is available with lots of posts you can download and use on your social media; you\u2019ll find them in stories format (1920 x 1080 px) and square (1080\u00d71080 px) format also accompanied by text. The section is constantly <strong>being updated<\/strong> so you\u2019ll always have new images you can share on your social media. The procedure for downloading the image from our website is simple and intuitive; let\u2019s explore it together: to download the graphics, <strong>click on the<\/strong> gallery<strong> thumbnail<\/strong> and, once the zoom is open, <strong>right-click<\/strong> on the enlarged image, then select the menu item \u201c<strong>Save image as<\/strong>\u201d.<strong>\u00a0<\/strong><\/p>\n<p>Have you recently started up your social media and don\u2019t know how to take advantage of them? Optimally communicating your strengths and rising above the competition is crucial, as is understanding the dynamics that regulate social media; so let\u2019s discover the best practices together.<\/p>\n<h3><span style=\"color: #339966;\"><strong>Social media: 3 suggestions on how to communicate properly\u00a0<\/strong><\/span><\/h3>\n<p><strong>1) Inform or entertain:\u00a0<\/strong>When thinking about possible content you want to offer on your <strong>digital channels<\/strong>, it is a good idea to establish a focused <strong>communication strategy<\/strong>. The main drivers of social network usage are in most cases two:<\/p>\n<ul>\n<li><strong>Entertainment<\/strong>: to entertain your readers, it is a good idea to employ images, videos or content that can be easily used.<\/li>\n<li><strong>Information<\/strong>: in order to educate or inform your followers, we recommend that you focus on informative content such as in-depth evaluation, news, webinars or sector analyses.<\/li>\n<\/ul>\n<p><strong>2)<\/strong> <strong>Call to Action:\u00a0<\/strong>One of the <strong>best practices<\/strong> of social media is to always use a CTA, a \u2018<strong>Call to Action<\/strong>\u2019, in which the user is invited to perform a certain action, such as visiting the website or downloading a catalogue. The choice of the CTA depends on the <strong>goals you have set for that specific channel<\/strong>.<\/p>\n<p><strong>3) Brief and effective content: <\/strong>Choosing the text of a post is always a difficult task, especially if you are trying to reach as many people as possible. We recommend that you not overwhelm your reader with words but use <strong>brief texts<\/strong> with formatting that makes reading easy. Finally, <strong>using emojis<\/strong> allows you to create <strong>empathy and convey emotions with your readers <\/strong>through words, too.<\/p>\n<h3><span style=\"color: #339966;\">2 Tips for your social\u00a0<\/span><\/h3>\n<ul>\n<li><strong>\u00a0High quality images:<\/strong> No one likes low definition or grainy images and this is especially true on <strong>visual social media<\/strong> such as Instagram or Pinterest. This is why sharing <strong>high quality images<\/strong> <strong>or videos <\/strong>allows readers to perceive a higher value of the communicator.<\/li>\n<li><strong>\u00a0Take advantage of the social media\u2019s distinctive features:<\/strong><strong>\u00a0<\/strong>Each social media has a <strong>different way of communicating and target.<\/strong> Therefore knowing and being able to take advantage of the <strong>channel you use<\/strong> is important to create uniformity and consistency of content.<\/li>\n<\/ul>\n<p>For example, Linkedin is a social network with a much more institutional and professional style. Instagram, has a younger target and a more spontaneous way of communicating. Finally, Facebook has an older target and that is why adopting a more colloquial tone is recommended.<\/p>\n<h3><span style=\"color: #339966;\"><strong>Talking about supplements: watch out for the regulation!<\/strong><\/span><\/h3>\n<p><strong>Advertising in the field of food supplements<\/strong> must also comply with <strong>European legislation <\/strong>on health claims. In fact, <strong>curative or disease-prevention properties cannot be attributed<\/strong> to a dietary supplement, but only for the purposes of <strong>maintaining the body&#8217;s normal functions<\/strong>.<\/p>\n<p>It is not the supplement itself that performs these functions but the individual substance used, whose properties are authorised on a national or European level.<\/p>\n<p>We recommend that you <strong>adhere as closely as possible to the communication <\/strong>that<strong> Naturando<\/strong> provides for products, as we have a department for this!<\/p>\n<h3><span style=\"color: #339966;\"><strong>Social media content area: lots of contents ready for you<\/strong><\/span><\/h3>\n<p>Would you like to share <strong>posts on your social media<\/strong> about Naturando products but don\u2019t know how?\u00a0Now in our reserved area there is a new \u201c<a href=\"https:\/\/www.naturando.it\/en\/social-content\/\" target=\"_blank\" rel=\"noopener\"><u>Social Content<\/u><\/a>\u201d section that is constantly being updated with new Naturando product images to download and share on your social media!\u00a0Discover lots of content for your social media and start growing on your digital channels!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you like to have ready-made social media posts for Naturando products? a new \u201cSocial Media Content\u201d section is now available on our site.<\/p>\n","protected":false},"author":5,"featured_media":56038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[312],"tags":[978,977,979],"class_list":["post-57148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities-events","tag-reserved-area","tag-social-content","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New section Social Media Content: downloadable posts<\/title>\n<meta name=\"description\" content=\"Would you like to have ready-made social media posts for Naturando products? a new \u201cSocial Media Content\u201d section is available on our site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naturando.it\/en\/new-section-social-content-downloadable-posts-ready-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New section Social Media Content: downloadable posts\" \/>\n<meta property=\"og:description\" content=\"Would you like to have ready-made social media posts for Naturando products? 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