{"id":70002,"date":"2025-07-07T14:40:01","date_gmt":"2025-07-07T14:40:01","guid":{"rendered":"https:\/\/www.naturando.it\/?p=70002"},"modified":"2025-07-08T10:18:23","modified_gmt":"2025-07-08T10:18:23","slug":"naturando-50-years-of-nurturing-health","status":"publish","type":"post","link":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/","title":{"rendered":"A journey through our history \u2013 Enriching health since 1975"},"content":{"rendered":"

From an ancient root to a company of value<\/strong><\/h3>\n

It was 1975 when three friends discovered the age-old power of Ginseng during their travels in Korea. In an Italy still unfamiliar with phytotherapy, they decided to import not just a product, but a vision: to spread a culture of well-being based on the connection between people and nature. This is how Naturando was born\u00a0 a pioneering company that has grown with consistency, becoming a solid brand that today celebrates 50 years of history, expertise, and evolution.<\/p>\n

Ginseng Sigillo Oro<\/strong>, our very first product, was initially met with skepticism, but quickly won over the public thanks to its quality and its ability to convey a new message: nature is not an alternative to science it is its ally. That vision has guided the company for half a century.<\/p>\n

 <\/p>\n

Nature, Science, People the pillars of our vision<\/strong><\/h3>\n

Naturando has grown over time as a family company, never losing its human spirit. People have always been at the center\u00a0 from team members to customers\u00a0 in a system based on respect, ethics, and appreciation.<\/p>\n

Natural raw materials, proven efficacy through research, synergistic formulations, concentrated and standardized extracts, and excellent value for money: these are the hallmarks that set us apart in our mission to nurture people\u2019s health.<\/p>\n

We are in constant pursuit of quality\u00a0 in product formulation, production processes, and working relationships. This is also reflected in the certifications we\u2019ve earned, such as ISO 9001, Organic Certification, and Gender Equality Certification.<\/p>\n

 <\/p>\n

Herbalists as cultural ambassadors<\/strong><\/h3>\n

Naturando chose herbal shops from the very beginning\u00a0 at the time, a niche channel, today a reference point for those seeking mindful well-being. It wasn\u2019t just about distribution, but about building trust-based relationships with knowledgeable professionals who can advise, listen, and guide.<\/p>\n

This strategy turned out to be one of the most forward-thinking. Over time, Naturando has continued to invest in technical-scientific training, open dialogue, and shared growth \u2014 recognizing in the herbalist consultant a key figure in the natural health landscape.<\/p>\n

 <\/p>\n

Innovation and tradition: a winning combination<\/strong><\/h3>\n

Naturando\u2019s identity has evolved without ever losing sight of its core: respect for the human body and the environment. Alongside supplements \u2014 still the beating heart of the company we\u2019ve developed lines of functional cosmetics and 100% organic and vegan aromatherapy products, embracing well-being in its entirety.<\/p>\n

Many of our legacy products such as Riparo Gola Propoli<\/em>, Quotidiana<\/em> Antiodorante<\/em>, Adipoxan Forte<\/em>, and Ansileve<\/em>\u00a0 are still available, a testament to timeless, effective formulations. Today, the company offers 164 products, 18 pharmaceutical forms, 51 health needs addressed, and a presence in 15 countries worldwide.<\/p>\n

Recently, we also launched a new brand: Nayou<\/strong>, a young and natural line designed for the new generations\u00a0 those who care deeply about wellness and sustainability.<\/p>\n

 <\/p>\n

Naturally making the world a healthier place<\/strong><\/h3>\n

We\u2019ve witnessed society change: a renewed connection with nature, the central role of well-being, and a growing desire for a healthy and sustainable lifestyle. These were our founding values, and we\u2019re proud that they are now shared by many.<\/p>\n

Here at Naturando, we want to be part of the change. We aim to inspire a new generation of conscious individuals\u00a0 people who want to care for themselves, for others, and for the world.<\/p>\n

We carry forward the culture of natural health through ongoing training activities, webinars, and targeted communications to spread a true \u201cwellness revolution\u201d both environmental and social. Just last year, we provided 181 hours of training<\/strong> to the public and health professionals, and 313 hours of internal staff training<\/strong>. Because we believe in enriching every individual\u2019s journey.<\/p>\n","protected":false},"excerpt":{"rendered":"

From an ancient root to a company of value It was 1975 when three friends discovered the age-old power of Ginseng during their travels in Korea. In an Italy still unfamiliar with phytotherapy, they decided to import not…<\/p>\n","protected":false},"author":5,"featured_media":70003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[312,17],"tags":[],"class_list":["post-70002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities-events","category-uncategorized"],"acf":[],"yoast_head":"\nA journey through our history \u2013 Enriching health since 1975 - Naturando srl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A journey through our history \u2013 Enriching health since 1975 - Naturando srl\" \/>\n<meta property=\"og:description\" content=\"From an ancient root to a company of value It was 1975 when three friends discovered the age-old power of Ginseng during their travels in Korea. In an Italy still unfamiliar with phytotherapy, they decided to import not…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/\" \/>\n<meta property=\"og:site_name\" content=\"Naturando srl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/naturando.nutraceutici\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-07T14:40:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T10:18:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naturando.it\/wp-content\/uploads\/2025\/07\/Cover-Articolo-50-anni-Naturando-EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"naturadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"naturadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/\"},\"author\":{\"name\":\"naturadmin\",\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/#\\\/schema\\\/person\\\/8b4881e370fac46d119c0908a4c2ac43\"},\"headline\":\"A journey through our history \u2013 Enriching health since 1975\",\"datePublished\":\"2025-07-07T14:40:01+00:00\",\"dateModified\":\"2025-07-08T10:18:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/\"},\"wordCount\":601,\"publisher\":{\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naturando.it\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Cover-Articolo-50-anni-Naturando-EN.jpg\",\"articleSection\":[\"Activities\\\/events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/\",\"url\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/\",\"name\":\"A journey through our history \u2013 Enriching health since 1975 - Naturando srl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naturando.it\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Cover-Articolo-50-anni-Naturando-EN.jpg\",\"datePublished\":\"2025-07-07T14:40:01+00:00\",\"dateModified\":\"2025-07-08T10:18:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naturando.it\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Cover-Articolo-50-anni-Naturando-EN.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naturando.it\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Cover-Articolo-50-anni-Naturando-EN.jpg\",\"width\":1100,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/naturando-50-years-of-nurturing-health\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A journey through our history \u2013 Enriching health since 1975\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/\",\"name\":\"Naturando srl\",\"description\":\"Prodotti naturali di qualit\u00e0 per il benessere psicofisico\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/#organization\",\"name\":\"Naturando\",\"url\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.naturando.it\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/logo-naturando.png\",\"contentUrl\":\"https:\\\/\\\/www.naturando.it\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/logo-naturando.png\",\"width\":248,\"height\":92,\"caption\":\"Naturando\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/naturando.nutraceutici\",\"https:\\\/\\\/www.instagram.com\\\/naturando_italia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/#\\\/schema\\\/person\\\/8b4881e370fac46d119c0908a4c2ac43\",\"name\":\"naturadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2fe4bed1474705a56be6975d4cffa5686cc8e44dca45c17e11474439e5fadc31?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2fe4bed1474705a56be6975d4cffa5686cc8e44dca45c17e11474439e5fadc31?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2fe4bed1474705a56be6975d4cffa5686cc8e44dca45c17e11474439e5fadc31?s=96&d=mm&r=g\",\"caption\":\"naturadmin\"},\"url\":\"https:\\\/\\\/www.naturando.it\\\/en\\\/author\\\/naturadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A journey through our history \u2013 Enriching health since 1975 - Naturando srl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/","og_locale":"en_US","og_type":"article","og_title":"A journey through our history \u2013 Enriching health since 1975 - Naturando srl","og_description":"From an ancient root to a company of value It was 1975 when three friends discovered the age-old power of Ginseng during their travels in Korea. In an Italy still unfamiliar with phytotherapy, they decided to import not…","og_url":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/","og_site_name":"Naturando srl","article_publisher":"https:\/\/www.facebook.com\/naturando.nutraceutici","article_published_time":"2025-07-07T14:40:01+00:00","article_modified_time":"2025-07-08T10:18:23+00:00","og_image":[{"width":1100,"height":400,"url":"https:\/\/www.naturando.it\/wp-content\/uploads\/2025\/07\/Cover-Articolo-50-anni-Naturando-EN.jpg","type":"image\/jpeg"}],"author":"naturadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"naturadmin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/#article","isPartOf":{"@id":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/"},"author":{"name":"naturadmin","@id":"https:\/\/www.naturando.it\/en\/#\/schema\/person\/8b4881e370fac46d119c0908a4c2ac43"},"headline":"A journey through our history \u2013 Enriching health since 1975","datePublished":"2025-07-07T14:40:01+00:00","dateModified":"2025-07-08T10:18:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/"},"wordCount":601,"publisher":{"@id":"https:\/\/www.naturando.it\/en\/#organization"},"image":{"@id":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naturando.it\/wp-content\/uploads\/2025\/07\/Cover-Articolo-50-anni-Naturando-EN.jpg","articleSection":["Activities\/events"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/","url":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/","name":"A journey through our history \u2013 Enriching health since 1975 - Naturando srl","isPartOf":{"@id":"https:\/\/www.naturando.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/#primaryimage"},"image":{"@id":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naturando.it\/wp-content\/uploads\/2025\/07\/Cover-Articolo-50-anni-Naturando-EN.jpg","datePublished":"2025-07-07T14:40:01+00:00","dateModified":"2025-07-08T10:18:23+00:00","breadcrumb":{"@id":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/#primaryimage","url":"https:\/\/www.naturando.it\/wp-content\/uploads\/2025\/07\/Cover-Articolo-50-anni-Naturando-EN.jpg","contentUrl":"https:\/\/www.naturando.it\/wp-content\/uploads\/2025\/07\/Cover-Articolo-50-anni-Naturando-EN.jpg","width":1100,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.naturando.it\/en\/naturando-50-years-of-nurturing-health\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.naturando.it\/en\/"},{"@type":"ListItem","position":2,"name":"A journey through our history \u2013 Enriching health since 1975"}]},{"@type":"WebSite","@id":"https:\/\/www.naturando.it\/en\/#website","url":"https:\/\/www.naturando.it\/en\/","name":"Naturando srl","description":"Prodotti naturali di qualit\u00e0 per il benessere psicofisico","publisher":{"@id":"https:\/\/www.naturando.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naturando.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.naturando.it\/en\/#organization","name":"Naturando","url":"https:\/\/www.naturando.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naturando.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.naturando.it\/wp-content\/uploads\/2018\/08\/logo-naturando.png","contentUrl":"https:\/\/www.naturando.it\/wp-content\/uploads\/2018\/08\/logo-naturando.png","width":248,"height":92,"caption":"Naturando"},"image":{"@id":"https:\/\/www.naturando.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/naturando.nutraceutici","https:\/\/www.instagram.com\/naturando_italia\/"]},{"@type":"Person","@id":"https:\/\/www.naturando.it\/en\/#\/schema\/person\/8b4881e370fac46d119c0908a4c2ac43","name":"naturadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2fe4bed1474705a56be6975d4cffa5686cc8e44dca45c17e11474439e5fadc31?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2fe4bed1474705a56be6975d4cffa5686cc8e44dca45c17e11474439e5fadc31?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2fe4bed1474705a56be6975d4cffa5686cc8e44dca45c17e11474439e5fadc31?s=96&d=mm&r=g","caption":"naturadmin"},"url":"https:\/\/www.naturando.it\/en\/author\/naturadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naturando.it\/en\/wp-json\/wp\/v2\/posts\/70002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naturando.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naturando.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naturando.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naturando.it\/en\/wp-json\/wp\/v2\/comments?post=70002"}],"version-history":[{"count":8,"href":"https:\/\/www.naturando.it\/en\/wp-json\/wp\/v2\/posts\/70002\/revisions"}],"predecessor-version":[{"id":70021,"href":"https:\/\/www.naturando.it\/en\/wp-json\/wp\/v2\/posts\/70002\/revisions\/70021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naturando.it\/en\/wp-json\/wp\/v2\/media\/70003"}],"wp:attachment":[{"href":"https:\/\/www.naturando.it\/en\/wp-json\/wp\/v2\/media?parent=70002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naturando.it\/en\/wp-json\/wp\/v2\/categories?post=70002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naturando.it\/en\/wp-json\/wp\/v2\/tags?post=70002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}