It was 1975 when three friends discovered the ancient power of Ginseng during their travels in Korea. In an Italy still unfamiliar with phytotherapy, they decided to import not just a product, but a vision:
To spread a culture of well-being based on the connection between humans and nature.
This is how Naturando was born 50 years ago — a pioneering company in the marketing of dietary supplements, herbal products, and functional cosmetics for health and wellness.
Vision
Naturally making the world a healthier place
At Naturando, we aim to inspire a wellness revolution one that promotes positive environmental and social habits.
For us, this also means deepening our commitment to the planet by embracing increasingly sustainable choices, as demonstrated by our certifications.
Mission
We want to spread a culture of natural living and be a point of reference in the field of health.
Drawing from, developing, and protecting Nature to care for people and the planet through the excellence of our products, communication, sponsorship of cultural events, awareness initiatives, and continuous training so we can share more and more nature with our community.
Our values
People
People are at the heart of Naturando
We are committed to fostering transparent, trust-based relationships built on sharing experiences and knowledge, embracing openness and respect for differences, and providing training that enriches each individual’s journey.
Collaboration allows us to achieve greater results that go beyond our individual abilities.
Nature
We seek solutions in Nature
Our commitment is to use natural raw materials without contaminating or depleting them, creating products that meet a wide range of health needs.
We formulate and develop our products with respect for the body and its unique characteristics.
Science
We are guided by the rigor of Science
Proven effectiveness through studies, synergistic formulations, standardized concentrated extracts, an excellent quality-price ratio, and sustainability these are the hallmarks that define us as we work to nourish people’s health.
Italian heritage
We are a well-established Italian company, present on the market for 50 years. Among the first in our country to believe in natural solutions and to contribute to the evolution of these health products.
Quality Policy
ISO 9001
Naturando is actively committed to the continuous improvement of its processes, services, and products with the goal of achieving full customer satisfaction.
Gender Equality Policy
Naturando is dedicated to promoting gender equality, valuing diversity, and fostering the overall well-being of employees and collaborators.
A complete range for every wellness need
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