From an ancient root to a company of value
It was 1975 when three friends discovered the age-old power of Ginseng during their travels in Korea. In an Italy still unfamiliar with phytotherapy, they decided to import not just a product, but a vision: to spread a culture of well-being based on the connection between people and nature. This is how Naturando was born a pioneering company that has grown with consistency, becoming a solid brand that today celebrates 50 years of history, expertise, and evolution.
Ginseng Sigillo Oro, our very first product, was initially met with skepticism, but quickly won over the public thanks to its quality and its ability to convey a new message: nature is not an alternative to science it is its ally. That vision has guided the company for half a century.
Nature, Science, People the pillars of our vision
Naturando has grown over time as a family company, never losing its human spirit. People have always been at the center from team members to customers in a system based on respect, ethics, and appreciation.
Natural raw materials, proven efficacy through research, synergistic formulations, concentrated and standardized extracts, and excellent value for money: these are the hallmarks that set us apart in our mission to nurture people’s health.
We are in constant pursuit of quality in product formulation, production processes, and working relationships. This is also reflected in the certifications we’ve earned, such as ISO 9001, Organic Certification, and Gender Equality Certification.
Herbalists as cultural ambassadors
Naturando chose herbal shops from the very beginning at the time, a niche channel, today a reference point for those seeking mindful well-being. It wasn’t just about distribution, but about building trust-based relationships with knowledgeable professionals who can advise, listen, and guide.
This strategy turned out to be one of the most forward-thinking. Over time, Naturando has continued to invest in technical-scientific training, open dialogue, and shared growth — recognizing in the herbalist consultant a key figure in the natural health landscape.
Innovation and tradition: a winning combination
Naturando’s identity has evolved without ever losing sight of its core: respect for the human body and the environment. Alongside supplements — still the beating heart of the company we’ve developed lines of functional cosmetics and 100% organic and vegan aromatherapy products, embracing well-being in its entirety.
Many of our legacy products such as Riparo Gola Propoli, Quotidiana Antiodorante, Adipoxan Forte, and Ansileve are still available, a testament to timeless, effective formulations. Today, the company offers 164 products, 18 pharmaceutical forms, 51 health needs addressed, and a presence in 15 countries worldwide.
Recently, we also launched a new brand: Nayou, a young and natural line designed for the new generations those who care deeply about wellness and sustainability.
Naturally making the world a healthier place
We’ve witnessed society change: a renewed connection with nature, the central role of well-being, and a growing desire for a healthy and sustainable lifestyle. These were our founding values, and we’re proud that they are now shared by many.
Here at Naturando, we want to be part of the change. We aim to inspire a new generation of conscious individuals people who want to care for themselves, for others, and for the world.
We carry forward the culture of natural health through ongoing training activities, webinars, and targeted communications to spread a true “wellness revolution” both environmental and social. Just last year, we provided 181 hours of training to the public and health professionals, and 313 hours of internal staff training. Because we believe in enriching every individual’s journey.
